Institutions

Establisihing what institution will be suitable enough to have our newspaper is an very important aspect that all newspapers especially those which are new on the market have to consider.

Institutions have an important role in ensuring that the newspaper has an editorial which is an area responsible for produce news based on what the newspapers attitude may be, producing appropriate pictures and validating important and correct stories to consumer in our case this would be 15 to 18 year old. Making sure the newspaper is properly distribution so it reaches consumers and retailer such as corner shops, supermarkets and convenient stores as these are all place where consumer tend to pick up there newspaper. Ensuring the newspaper is correctly produced such as the layout and spelling are correct. Marketing is also an area that institution have to look into as they need to be responsible for marketing the newspaper to consumers in the correct manner for example we have chosen to produce a poster and website which further market our newspaper and also reaching our consumer so they know there is a new newspaper out there. Lastly there also responsible in ensuring that some kind of profit is made on the newspaper sales

We saw there was a niche in the market that could involve a free newspaper for teenager as this is an audience that has not yet be target in regards to producing a newspaper for. We therefore that it would make our newspaper different if we went for this audience as it would mean thinking of new ideas and concept that will actually attract these teenager however we did identify that it is not something that teenagers would do read a newspaper so we carried out a lot of research not only into their opinions and view but also into other newspapers.

We found out during this research that the London lite is also a free newspaper that was going very well on the market but it publications would soon stop so we saw a gap in the market for our newspaper 'flava' to be published instead. As the lite was previous part of the Associated newspaper ltd we thought it would be a possible path for us to go down and may be have this as an institution for our products (Newspaper, Website and Poster). Before we decided on this we did identify in early research why the London lite was to go and a major problem was the litter problems as the paper was accountable for for a quarter of all rubbish around London (west end) and it was a waste of money as the money cost for the poster was so much in comparison to such a short life span. We decided that our products could over come this as our newspaper were only going to be produced in the Essex and east London borough but instead of just handing them to teenager they would be able to make the choice themselves whether they would want to read it which would result in less wastage

Associated newspaper ltd are in the mass media,there product consist of newspapers and website showing our product would fit right in. they may a revenue of 931 million showing that they have good sales and have been going since 1905 showing long success rate comprising of the daily mail, the metro, mail on Sunday, loot and mail today. Its one of the uk's largets publishers of national papers and consumer websites, two of the uks most influentially paid for papers the daily mail and the mail on Sunday and the countries most free read newspaper the metro. we have provided a link to show that it is a real institution and that we have carried out thoughtful research to where our newspaper would fit best:http://www.associatednewspapers.com/free_division.html

website development

Development of our website

In another slide we have provided earlier pictures of what our website looks likes but have now made further development in adding more colours and pictures.

We decided we didn't want to make the process of our website complicated but just wanted to portray that our newspaper and website link and that it will be accessible to our age group. We therefore decided we were going to keep the same masthead and colour design of our newspaper the same on our website which is blue and have also made the decision to keep our slogan.

In our research of website we discover that although there was a print publication of the newspaper he website still had the same new on there website for people to access if they wanted to we therefore thought it would be neccessary to maintain this convention in our website but to add to it just making it more colourful so it stands out. This way in which we have now done this we have our main page of our website and then a hyperlinked page to our news section were the article we have written in our newspaper can be on offer to our consumer on our website.

On our main page we have chosen to keep the feel of our newspaper again throughout so have decided that were going to provide roll over images of our front and second page of our newspaper to make it more interactive. We are also going to provide an editorial which is another link from our newspaper to our website welcoming people to our site and introducing them to what our newspaper about. We have also produced an advertisement to go on this page which all website do where they further advertise thing or promotions about what they think there target audience will be interested in. Lastly we have also included a section where our visitor can get involved in an online poll and give this thoughts and opinions on any article of advertisement we have included.

original pictures

Faces:

Manor:

iphone:

front page analysis of the london lite

front page analysis of the sun

front page analysis of the metro

website templates

These are the templates that we have created to get an idea of the type of layout and form we need to follow in order for our website to be identified as a real web page

Research into club advertisements

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This advertisement is for a scandalous club events, we looked at this to get an idea of the conventions of an advertisement so we could know what our newspaper advertisements should include. A Bright coloured background has a big impact on the advertisement enhancing its attractivness, the type of design used is colourful which would attract teenagers. Pictures are included which relate to the topics such a halloween wer shown a picture of people in fancy dress. General information is also included but it is very minimal which is a convention that we used in our own advertisements.

Other examples of advertisement:



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analysis of club advertisements/ leaflets

Before we did our clubbing advertisements we decided it would be best to ensure the information we provide on our advertisements in our newspapers are right and the reason why we are analysing club advertisment is because it is the topic we are going to do.

development of posters

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This was the initial idea we had for our poster where we we placed the title/masthead of our newspaper in the left hand corner with our slogan in pink. We thought it would be a good idea to list what our newspaper is going to offer in pink down the left hand side as a way of showing our audience that our newspaper offers a range of topics for everyone. However we later realised after adding in our picture there was not put difference as it was still very pain lacking in excitement.

Due to this problem we looked back on the previous research we had already carried out and decided to get the best out of our poster we should change the whole concept of our poster.

Plan:

• To find an attract all round background that would not only suit the theme of our newspaper but also relate to teenagers/ youths and maybe associate our background around where they hang out and socialise E.g Park, Street corners, bench's, clubs and so on.
• Make the name of our newspaper much bigger and brighter so it immediately stands out to young people walking by
• Emphasising that the paper is free in our newspaper through bright colours and shades
• Include the technological part of our Newspaper the Internet on the poster
• Add a picture/s of young people having fun
• Small section on what our newspaper is about our view

After completing our plan we were sure on what exactly we were going to do and will show this below.


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This is our first draft of our poster, we have made a number of changes which include lengthening the size of our masthead so it covered the full length of the poster at the top. Making our masthead larger will make it stand out to our target audience, while doing this we decided to use the colour Blue as we are now only required to make one poster between us, and thought blue Stood out as being a more dominant colour. We also made the lenght of our slogan longer because we want it again to stand out and wanted teenagers to identify that there is a local youth newspaper out on the market for them to go and purchase. As our newspaper is going to be free we believed it would be best to clearly state this so we went for a brighter and different colour which we have not yet used. We therefore changed the font and style to blocked writing to place emphasis and made the outline bold red with the inside white . It is essential to make this information big and change the design to make the poster attractive and also to inform teenager that our newspaper is free so they will be more willing to get one if they know they don't have to pay for it. We placed 'www.flava.com' at the bottom right hand corner so that if they wanted to find out more it would be an extra source of information for them and also inform Teenagers that we have expanded our resources to the net.


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On our second draft the only change we have made is adding a background, we went for a brick wall as we believed it emphasised an informal and youthly feel and made our poster more teenager friendly and exciting.

poster layouts

Before making our poster we produced templates on publisher to get an idea of how we want our to look but knew however that we mainly needed the name of our magazine, bright colour, one big picture at the back and a couple of words about our youth newspaper and why teenager should go out and buy one.


Poster one:
















Poster two:



















Poster 3:

Poster 4:

Advertisement

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For our advertisement we want to advertise something that our target audience would really want to know about and be attracted to so we decided we were going to go down a club route as we thought it was best to advertise something that most young people like doing and something that we also enjoy so we made a club advertisement.

Before deciding on this idea completely we asked some young people in our target audience age range what they would like to see advertised in a local newspaper and many said local events, youth clubs and night clubs. We also asked there own opinions: many people said that it would be good to have a local paper with advertisements in as it hard to know about whats happening in local clubs as you don't really get to hear about it unless your actually out clubbing or by word of mouth. So we thought it would good to use this idea as we will be saving teenagers time and money as all they have to do is purchase our free newspaper to find out about events instead of actually going out to get leaflets themselves or waiting to hear information from friends.

We went for bright colours green and yellow as we wanted our advertisement to stand out in comparison to the white background we have and from our articles. Our two main colours were Black and white and decided to have black writing on top so it stood out to readers.

On our advertisement we've used a bold heading in green 'vybe' of the name of our club and in bright yellow 'under 18's only as were targeting 15 to 18 years old. We mentioned famous artist such as "jay Sean" so readers would really be interested in going and also mentioned really good dj's that are out as another way of gaining there attention.

We kept our prices fairly cheap as when researching into club advertisements the price raged from 5 to 10 pound so we said £5 before 11 so they knew they were getting a deal and £10 there after so there still being informed that after a particular time the prices on entry change.

After producing our advertisement we showed some teenagers to see what they thought of it and they said it was really good and looks like many advertisement that they have seen or picked up. They also said the the people we mentioned on the leaflet would definitely influence them to go to the club and that the prices and colours were perfect for there age group. Our only criticism received was that we could of had a picture of the club on the advertisement to make it more surreal.

Web page/ site

Alongside our newspaper and poster the third part of our brief will include a producing our own website with 2 hyperlinks within it so that people viewing our website will be able to log on to our website and have a look around. Before actually looking at website we are going to research what websites are and the main conventions of websites:

A website is a collection of web related pages including photos videos created in the 1990s and the world wide web became free on the 30th April 1993 for everyone to use and still today in one of the most dominant forms of technology as it involes people using the Internet which is something that people are very reliant on today not just for a source of information but also for fun and social use such as face book and you tube.

Websites also come in different forms some examples are:

• Blogs, sites that post online diaries
• Community site, where people of similar interests talk like msn messenger and face book which are mainly used for people to talk to their Friend and share pictures an videos
• Forum, is a site where people share similar topics
• Corporate site, a site where background researched is shared
• Gripe site, a site mainly for intuitions, place and so on
• News site, informative site displaying information to the public dispensing news
• Personal site , where one include something they wish

For our own website they will fall into a more personal and news websites as we will be providing teenagers with local news and information including pictures to keep it interesting and so that if they see something they enjoy in our latest issue they can log on and find out more about topics which is something that we have incorporate into our own newspapers and will also show on a separate post. We believed it was best to do this as it allowed teenager to get something else out of our newspaper rather than just news and also lets us write shorter article which is something that they said they would prefer as the Internet is a source of technology that they use a lot so it would be good if we also had a website where they can also find out information and facts.

We decided as an extra piece of research to allow us to know exactly what to put on our website for example the type of pictures and the links we looked at the newspaper we analysed and went onto their website to see what they are offering to their regular readers or those who would rather use the Internet as a form of technology so we are therefore going to look at The Metro, The sun, and The Ilford recorder. After we do this we are also going to look at web pages that are not news orientated to see the formality of it and may be get some more ideas to add to the ones we gather from the news website.

The Metro

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To begin with their is an advertisement at the top of the website which moves counting down to when the offer finishes which keeps viewers interested in the advertisement and want to know more. 'My metro' also is a way to ensure people don't get bored whilst on the metro website but instead their getting the most out of it as it is directly written to the audience which include within in: radio, TV listings, transport, football, special deals, clubs, weather and shopping showing their something for everyone as all they have to do is click on the link there interested in which is good as its showing its offering somethings for all audiences. For example shopping for girls and women and football for men and boys. The background to the website is in dark blue which is a dark colour so to contrast this they have used white writing to go on top, the title of the website The metro. co .uk is in bold white so it stand out on the page and then the date is written in a red triangle which when you look at the page you notice. The metro have also included within there front web page a search engine called 'metro search' this is very hand and makes there website very efficient as people can just type in what they want to search which may be an article they read in the paper today and want to ind out more. Loads of links have been created some on a grey background and some on a blue which fits very nicely on the page showing they've experimented with colours which will be something we have to do to ensure our website looks attractive. Within these links it connects people to news, metro life, showbiz, sport and so on. Interactive slides have been used towards the beginning of the main article people may be interested in which includes a picture with 3 or 4 lines of what its about, there is also a comment box provided for people to leave their comments on articles which is good as it showings viewer their opinion is valued. There is another linked section to 'latest news' which is in bright red emphasizing its importance's with three main headlines inside allowing people ti click on the one the want to know more about. There are more advertisements down the right hand side of the page which may be to take up space or just to keep viewer informed of the latest deals. Links to weather forecast as used where they've said what the temperature is today but also links under neath this '5 day forecast' and 'local weather. On the Right there is a sub box which is called ' most read most comments editors choice' this has been used as a way of influencing people to read on as topics people like hearing about as its talking about thepublics views as well as the editors including information about showbiz, football and news. This website is very celebrity, showbiz and television orientated showing it wide spread audience and its informal nature as 2/4 of the page is based around this. There are linked connected to television such as I'm a celebrity get me out of here and the xfactor which are televisions shows that are very mainstream and popular where they are talking about whose left the show but also the use of picture alongside this. Celebrity gossip,such as articles on Scarlett johansson, bleakly and marsh clash, Katie price which are what people are interesting in and are topics which the metro know their viewers want to know about. Music article including artist such as Susan Boyle, jay z, pink and jay Sean where there are links about then and maybe there concerts or albums releases. A video has also been included on this page of Robbie Williams talking which is good a he is a very popular man formerly in take that, now a solo artist and engaged which is what the video is about. The metro also acknowledge that they may have a young readership and include articles on university. Again there is a comment box where viewer have the opportunity to give advice and comments which is something we could consider doing.Theres a 'today e-metro' which lets people flip through the metro paper itself electronic to see what in the latest issues and a link to subscribe to the metro itself and also to see previous editions. There are also catergories at the bottom of the page with different title ' today, to do to gain' which again would make someone want to find out more and it looks very interesting including pictures of Leona Lewis and limited writing which again are links. Toward the bottom of the Page there is a common convention used that you may see on many websites a site map which is under different categorised and nicely displayed with different colours for example sport is the colour green and video yellow and also more links at the bottom such as contact and advertising.
Link to metro http://www.metro.co.uk/showbiz/

The sun

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The background to this website is white which is different from the metro showing its totally up to us what colour we use for our own website, and they've used red and black for writing and boxes so it stands out. at the top of the web page the background is completely red in a rectangle which include an advertisement related to x box and sky player as there is an interactive advertisement of sky sports live which is to do with football which may suggest that this website or newspaper is more male orientated. There is a search engine at the top of the page in White so people immediately can see that the website enables them to search a particular topic that they may be interested in. The sun is in bold white so it stand out on the red background and also informs people that there on the sun website with the date underneath so people know what day it is. There are two links in the top right hand corner of the page 'sign up, log in to my sun' which enables regular viewers to sign up to the website or just log in if their a regular viewer to the website.there are links in white on a red background so they stand out for example 'my sun, new alerts'. which are there to keep viewers interested. in a box on the right hand side there are te most popular article for people to read indifferent link for example, most read, most discussed and just published which help people to know what the most recent and popular articles that people are interested in so the main headlines and information isn't missed. Flashing headlines and advertisements are flashed on the front page to keep the web page interactive, they are also about popular issues such as celebrities pictured on there night out, reality TV shows and also links to watch videos within theses pictures which makes the web page more interesting and different compared to others. There are more links to 'sports,music and showbiz' which attracts a wide audience as the web page is covering a variety of topics. Two pics are used with links underneaths explaining what the article is about and the picture also relates to the topic, underneath these picture there are also more links for people to click on related to other topics ' soldiers dies in Afghanistan' written in red which may be to stand out or to stress the articles importance. There is a big video link at the side which allows readers to just press play and view it on the front page of the website the videos is from an actual news programme 'sky news' which may also influence those who don;t have access to sky to view it. The sun website iscatergorised as it is set out into sub section first section is today's top stories, showbiz gossip sport, news index, features, the Scottish sun have your say and news from around the web. This makes the website easier to understand as there are sub links and pictures only relating to the cater gory it was under. There are showbiz pictures of celebrities wit big headlines which look like the from the daily issues ' merry perry gets Claus out' showing her at a concert, also picture of singers such as Rhianna which is the entertainment bits of the website as people are able to get the latest gossip. 13 sub section have been provided on the right hand side of the page about different topic so it looks like a content and also includes pictures relating to the topics which are about celebrities with bold heading in red on some of the topics e.g exclusive videos, page 3 and x factor. A dotted red banner 'have your say' persuades viewers get involved with the website as its about discussion on the xfactor and benefits to get people involved in. In each section there is a print screen section of articles in the actual sun paper so it allows people to go on the Internet if they forget to buy a paper. Towards the end of the page there are links to other websites or newspapers such as the times online and fox new. The colours are consistent throughout and there are link going down the left hand side which may be because it the first side people read from.

Link to sun News page http://www.thesun.co.uk/sol/homepage/news/?CID=ILC-HP&ATTR=newsindx

The Ilford recorder

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This website has a much cheaper lay out compared to the metro and the sun and is less to to with worldly gossip,and celebrity, footballer but much more community based. There is the title of the newspaper in the top left hand corner of the page and an advertisement right next to it, of the newspaper with a mobile number which viewers can call and the if lord recorder slogan on the interactive slides. There are inks which are every important as they don't just connect people to iflord but other recorded in different areas which allows others to know what is going on in surrounding areas 'newham recorder,romford recorder, barking an dagenham recorder and London 24' which is something that i haven't noticed on other web pages. There a choose a box drop down list which again enables people to access other newspapers website for example the islington gazette. A bid advertisements has been used relating to cars as there is pictures of this advertising motorshows which again may appeal to a male audience more. Colour links are used which stand out on the whit background relating to home, drive, quotes which is interesting topics for viewers to look at the design of this website however would suggest it is for an older audience as its rather plain and unattractive. A electronic archive has been used for people to view the local daily paper so they can read it electronically instead if having to go out and buy it which again may suggest that people who read the ilford recorder are older as its has things like business directories. there are categorised links down the side of the web pages which are 'menu' including topics such as art and leisure, 'site extras' which includes competitions and dating and lastly 'contact' where you can find out information about the site. A 'whats on section is included in the middle of the page which seems to be the only interesting thing about the website hence why they placed in in the middle to stand out instead of at the bottom, which talks about clubbing, cinema, circus and music which are topics we might want to have on our web page but elaborate on them and make it more exciting for our target audience teenagers. At the bottom of the website there is an interactive advertisement relating to football and graduation and many more advertisement at he right hand side.

Link to ilford recorder sport http://www.ilfordrecorder.co.uk/content/redbridge/recorder/sport/
Andy Abraham's website


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This is a music artists website who has previously been on the reality TV show the x factor and has his own website where he is talking about himself and informing his fan about whats going on in his career so far so his website would come under the blog and personal website category's. The website is very eye catching as there is a close up main picture of himself which fit the background of the background making it stand out more and also infroms viewer that it is his own personal website. There ia a bg title of his name 'andy abraham' which again has the purpose of informing, the style of the font however is very sophisticated and really fits in with the formality of the website. So when we produce our again we will have to play around with fonts to see which would best suit our target audience and blend in with our background. Links are provided at the top of the web page in white so it stands out on the dark background of the website which allows viewers to look at his biography, music and so on, this is good as it makes the website more useful especially for those who are fan as it allows them to get as much information for the website as possible. On the left hand side there are pictures on andy which adds to the website and makes it more intresting as its something for them to look at. and there also the option of clicking on the images to see them in full size. Bright pink has been used which really stands out on the background of the website and makes it more friendly as it say 'welcome', this then follow into a few short sentences of andy himself talkin which is good as it shows his puttinf effort into his site and cares about those who may be viewing it. Links to 'facebook, twitter and myspace' are all included on the front page of the website, these are links that we might consider putting on out website as our target audience are young and enjoy social networking so it would be another good way of connecting with our audience. An events link has also been used which is good as it show viewer that there are place where they can meet andy.

Livelihood website:

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This website is different from the others i have analysed and is a booking site for celebrities and concerts. The layout and colours used are very informal and attractive with a dark background black and orange and red on the links which is something that we might go for as it blends very well. The title of the webisite is very large so it stand out both coloured in red and hite to stand out on top of the black. Lots of pictures of music artists have been used whhich is good for the viewers as it will be easy for them to access a particular artists. A video from you tube has also been used on this page which again is using different media to enhance the front of the web page. On this site there are also links to different companies such as o2 and networking site like twitter which is helpful as viewer can access information from other places. the majority of links have been placed on the right hand side of the page which is different from the other webpages weve looked at that are all on the left hand side and within this there is also a search box for people to search for what they want instead of searching the site to find it.

Newspaper Templates

Templates are the form and the structure of a newspaper and are key to help people distinguish it as a newspaper, we have therefore drawn up our own templates so we can see which one looks the best and would be best suited for our target audience and our newspaper to make it look as young, trendy and in formal as possible.

Template 1:

Template 2:

Template 3:

Template 3 is the template we have both decided to go with as compared to the others it is very plain and simple which are target audience are more likely to prefer as there are lots of picture and minimal wirting which are all aspects that are target audiene revealed to us they want to see in a youth newspaper.

What we've learn't from our DECONSTRUCTIONS!

We've decided to summarise whats we've learnt so we know exactly what coconventions and ideologies we need to include in order to make our newspaper stand out and maintain a high readership.

What we identified and are therefore going to include in our newspaper:

Mastheads

• Name of our newspapers has to be something, interesting, different and informal that is going to persuade our audience to want to buy their own cop of weekly news

Bold Headings

• To ensure names of our articles stand out to readers and catch the attention also making them centralized to show there importance in relation to the article

Colours

• Consistent use of very bright colours to attract teenagers attention as they believe it is very important part of a new paper that would attract them to buy it. Also using a different background colour of the actual newspaper than the usual white and different colours of the font to keep it int resting and exciting.

Gutters

• To ensure our newspaper can be bent in the correct place and the keep the layout of the writing and picture very clear and separate from different topics.

Banners

• On top of main headlines to add extra information and make the article more readable and relate able to the article.

Picture

• Eye catching pictures to maintain teenager attention and pictures relating to issues they are interested in such as clubs, offers, gangs and drugs.


• Make sure there close ups to maintain that common convention of the main article pictures and make sure they stand out on the page
• Making sure we include captions to accompany the picture so audiences know what its about and the elation it has to the text

Advertisements

• Job advertisements to show them that we want to help those who want to find partime work


• Offers, such as five pound of at WHSmiths which will encourage them to buy correct equipment to help them in their learning


• University or college open day advertisement to interest and inform those who may want to go into higher education

Page Numbers

• So readers know exactly what page there on or if they like the sound of an article in the contents sub section and want to find it they won't have a problem.

Website address and advertisement of our website

• Influences teenagers to take the step into going online to our newspaper website to find out about latest gossip instead of going to general social networking sites and magazine sites.


• Give them the opportunity to get in contact and give us feedback our what they have read

Date

• So reader know they have brought the latest issues so they know there getting the latest news

Exciting topics

• Talk about ideologies such as sex, drugs and partying, celebrity gossip, hair, fashion, sport and so on which they can relate to and can look forward to reading each week.

Columns and sub sections

• Making sure our articles are written in columns as it another convention that all newspapers have and making sure everything is in section according to category

Puff

• Which are colourful and stand out to attract our audience inside the newspapers

Slogans

• statements and catchphrases to entertain readers and promote the newspaper

Lead and secondary stories

• the main article that our newspaper is going to be based around that will interest readers
• other important article that will be on the same page of the lead story to keep the newspaper interesting

Beginning, middle and an end

• making sure our article include these elements so that our stories make sense to readers and also to provide reader with as much detail as possible

Newspaper Names

We decided to brainstorm The names we came up with for our newspaper so we could see which would be better suited for our target audience which is fifteen to 18 years old. We have also decided to ask people what they think is the best name for a newspaper aimed at them and to allow us to make the right decision when selecting our final masthead.

The ideas we have came up with so far are:

• Terminal


• Platinum


• Mega


• Flava
  
• Youth weekly


• Heat
  
• weekly newz

Our responses showed that the majority of people in our age barrier preferred the name Flava. They said the reason for this decision was because its very informal and has an exciting tone to it that would definitely encourage them to pick up the newspaper. Our lowest response was weekly newz as many of the teenagers we asked believed it sounds boring and unenthusiastic which wouldn't really draw them to a newspaper as it would make them think of serious news which older age groups would enjoy.

We therefore concluded that we are going to name our newspaper flava as it means were giving consumers what they want but also guaranteed to receive a high readership. We have now decided we are going to come up with different designs for our masthead to try and get the right feel for a youthly audiences, so we are going to use the Microsoft programme photo shop to try and find the right font for our magazines and then after we have agreed on the font try and find the right colours to make the name attractive and stand out from other newspapers.

Our try and tested masthead design for our newspaper:

We felt that using ten different font design will enable us to get the best out of our newspaper and give us a broad enough option to pick the right design for our newspaper so that we get teenagers attention

The colours we experimented with for our masthead:

The final font we have chosen to use as we thought it was the most informal yet stylist font to suit the articles we are going to be bringing to our target audiences attention.

After picking our design we went on to fiddling with different colours and styles on photoshop to see which ones would stand out on our front page

From these five we the decided to pick 2 styles.

Sarah: pink and red

Korri: Blue

We choose these designs as we believe that they are completely different from other newspaper mastheads we have seen. They also meet our target audiences needs of having a young informal and colourful design. We also noticed that red tops such as The Star, The Sun and The News of The world all have red masthead where the background of the masthead is red and the name of the newspaper in capital letters in white so that it stands out to consumers. Using this technique is not only successful but very attractive as when we went into shop to buy newspapers for our analysis the ones that stood out to us most were the red tops as they immediately caught our eye due to using the colour red. The Woodford and Wanstead guardian use the colour green on there masthead which again is a bright colour that will definitely stand out on the white background colour of the paper. We also found that the metro newspaper use the same method as the sun by having a bold background colour and the the name of the paper in white which enhance the paper at first sight and makes it more attractive than other newspapers. The ilford recorder use red for the masthead which again make a difference to the paper and makes it much more appealing. Through researching into other mastheads that are more informal in the market today allowed us to know and understanding that even if our newspaper has a brigth masthead it will still look like a newspaper and will still be brought read and enjoy just like dull mastheads newspaper such as the times. We both choose bright colours with a White outline to make it more trendy and appealing and wanted to make our difference from the sun or the metro where they have red and blue on the outside and white on the inside but to have our the opposite way with white as a border and red and blue as the inside colours to create and make our a coompletly new product.