Institutions

Establisihing what institution will be suitable enough to have our newspaper is an very important aspect that all newspapers especially those which are new on the market have to consider.

Institutions have an important role in ensuring that the newspaper has an editorial which is an area responsible for produce news based on what the newspapers attitude may be, producing appropriate pictures and validating important and correct stories to consumer in our case this would be 15 to 18 year old. Making sure the newspaper is properly distribution so it reaches consumers and retailer such as corner shops, supermarkets and convenient stores as these are all place where consumer tend to pick up there newspaper. Ensuring the newspaper is correctly produced such as the layout and spelling are correct. Marketing is also an area that institution have to look into as they need to be responsible for marketing the newspaper to consumers in the correct manner for example we have chosen to produce a poster and website which further market our newspaper and also reaching our consumer so they know there is a new newspaper out there. Lastly there also responsible in ensuring that some kind of profit is made on the newspaper sales

We saw there was a niche in the market that could involve a free newspaper for teenager as this is an audience that has not yet be target in regards to producing a newspaper for. We therefore that it would make our newspaper different if we went for this audience as it would mean thinking of new ideas and concept that will actually attract these teenager however we did identify that it is not something that teenagers would do read a newspaper so we carried out a lot of research not only into their opinions and view but also into other newspapers.

We found out during this research that the London lite is also a free newspaper that was going very well on the market but it publications would soon stop so we saw a gap in the market for our newspaper 'flava' to be published instead. As the lite was previous part of the Associated newspaper ltd we thought it would be a possible path for us to go down and may be have this as an institution for our products (Newspaper, Website and Poster). Before we decided on this we did identify in early research why the London lite was to go and a major problem was the litter problems as the paper was accountable for for a quarter of all rubbish around London (west end) and it was a waste of money as the money cost for the poster was so much in comparison to such a short life span. We decided that our products could over come this as our newspaper were only going to be produced in the Essex and east London borough but instead of just handing them to teenager they would be able to make the choice themselves whether they would want to read it which would result in less wastage

Associated newspaper ltd are in the mass media,there product consist of newspapers and website showing our product would fit right in. they may a revenue of 931 million showing that they have good sales and have been going since 1905 showing long success rate comprising of the daily mail, the metro, mail on Sunday, loot and mail today. Its one of the uk's largets publishers of national papers and consumer websites, two of the uks most influentially paid for papers the daily mail and the mail on Sunday and the countries most free read newspaper the metro. we have provided a link to show that it is a real institution and that we have carried out thoughtful research to where our newspaper would fit best:http://www.associatednewspapers.com/free_division.html