
The London lite
- The London lite is a british free newspaper that is a part of the daily mail and the general trust.
- It is a daily newspaper avaliable from monday to friday and evening only in central london where it is handed out to consumers.
- Association of newspapaer have launched free sheets in a paper called to standard lite to improve profit and boost circulation to consumers.
Audience
- It is aimed at attractive young females inculding lifestyle issuse which is a positive as women are keen on this kind of feature and has lees general and buisness new than it original paper.
Distribution
- The lite is avaliable between 11:30 am to 2:30 pm.
- The lite talk more in depth anout issuses such as voilent crimes taking part in the country and more celebrity gossip.
- The online version on the lite arrived on the internet in 8th july 2009 onlong with the metro and published in the morning.
- This is another news paper that will be good for us to analyse as it is aimed at a young audience and offers different features to readers, offering celebrity gossip which are targt audince is into and also talk about street crime which young people can definitely relate to.
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