Questionnaire

We are also going to produce a questionnaire aimed a teenager so we can get valid responses to help us with our newspaper. We decided to carry out this type of market research, To see what they our readers like to see in newspapers and if there were any Newspapers in the market today that they really enjoyed reading. We also want to find out whether or not our audience would be interested in having a new Newspaper aimed at them them.We believed a questionnaire would be the best way of allowing to gather convienet and valid information in a short space of time as others methods would be to time consuming.

Before carrying out the questionnaire we did research into why it is essential to carry out Newspaper research before actually producing it so we could make sure we were on the right lines. We found out that market research through the method of questionnaires is essential to any newspaper as it allows you to keep up with the latest trends in newspapers at the moment through the responses we get from people and allows us to produce an accurate newspaper that would be successful in the industry market today.

Questions we are going to ask:

Please give your Age?

• We asked them there age so we had qualitative data as well as quantities and so we could categories our results depending on there age to see if there were any major difference relating to the age and the responses they give.
• This help us to distinguish between what exactly we want to include in the Newspaper.
  

Are you male or female?

• This is important when considering our target audience as it will allow us to see which gender is more likely to pick up a magazine.
• We can also see if there are any difference from each genders results that may be helpful to us.
• This will also help us decide whether our newspapers will be aimed at males, females or both
  

What newspapers do you read if any?

The sun

The news of the world

The Metro

The lite

Local guardians

Local Newspapers

• We ask this question as we wanted to get a general idea of the types of Newspapers if any teenagers read.
• This will enable us to see what Newspapers in the media today our target audience are interested and so we can look into those Newspapers in more detail and integrate the codes and conventions written and offered to their consumers into our own individual Newspapers but better.
• Approaching our research this way will benefit us as we will get to look at certain Newspapers in more depth and gather what we have found, changing it by making it more exciting and eye catching.
• So our audience will be more influenced to read our new Paper as its going to be something completely new that hasn't been produce in this institution before just for the entertainment of teenagers.
  

How often do you read newspaper?

Daily

Weekly

Fortnightly

Monthly

• We thought this is a very important part of our market research as not only does it tell us how often our audience actually read a Newspaper but also if there interest in reading Newspapers.
• Asking this question gives us an idea of what how often we are going to put our magazine on sale which is important as we need to put it on sales at appropriate time knowing that our consumers our going to buy it and that were therefore going to make a profit.
• As were aiming at teenagers we need to ensure that we consider selling our newspaper at the right times and if we consider charging for our magazine we will also need to take this into consideration as many teenagers are still at school or college so there don't have an income so it would be something that we would really need to consider pricing our product correctly to ensure its affordable.
  

How much are you willing to spend on a Newspaper?

20p

40p

50p

65p

£1.00

£1.00 plus

Or would you prefer to have a free Newspaper?

• This question is also important to our research as we need to make sure we get the price right so we make enough sales.
• we kept the prices considerably low as we took into consideration the age of our target audience and what they would probably be willing to spend.
• We also looked at other Newspapers in the same institution such as The sun which is a daily Newspaper that prices at 20p and we put £1.00 plus just to see if they would be willing to spend a pound.
• We included 5op and 65p which we think is a very suitable price as as many of the local guardian around our area such as the Wood ford and Wasted guardian are priced at 50p to 65p which are also weekly.
• By giving the the free option we can make a comparison between the amount of people that would prefer a free Newspaper and those who don't.

What features do you look for whilst reading Newspaper?

Celebrity Gossip

Latest news

Local event

Advertisements

Discounts

Free Coupons

Sports

Free magazines and leaflets

Real life Story

Horoscopes

Comic Strips

• Features are very important to Any Newspaper as it is what makes a Newspaper a actual newspaper as its the information and storys people read about that interest them and keep consumers coming back.
• It will also help us to establish the specific topics our audience wants to hear about and read about and allow consider the layout of our double page spread as we will want to try and include the most popular features found from our results.
• This will also improve our target audience responses to the new Newspaper as we will writing about topics that are of most interest to them.
  

Do you read Newspapers because of the?

Price

Particular features or content

Attractive layout and design

Detail

Advertisements E.g jobs

Other

• We asked this as we wanted to know what exactly draws people toward particular Newspapers to make them buy it.
• If we get a good idea of the kind of features they want to see in a newspaper we can then use that for our own newspapers.
• It also helps us to also see what thing aren't included in Newspapers and to discuss why, which will help us to try and be a more original unique paper that doesn't as the usual conventions but also something new to add.
  

Do you seek news, information and gossip for any other sources apart from newspapers?

Yes (if yes please choose below)

No

Posters

Internet

televising

Billboard

magazines

Radio

other (please state)

Do these sources of information prevent you from buying a newspaper?

• This allows us to see the other ways people receive information other than Newspapers and the responses will show us if people are more reliant on technology for information rather than the more conventional version Newspapers.
• Whether or not people would prefer to buy a newspaper instead.
• This question will also help us when we create the second part of our Coursework which in voles us doing a website and a poster as it will allow us to see if people actually pay any attention to them or spend the time to go on the Internet

• We think the questions we have asked will definitely help to reinforce what kind of codes and conventions our target audience will be going for in a Newspaper.
• Also when we give our questionnaire to our target audience our responses will be very valid and people will be less likely to lie as its face to face and will; only take a couple of minutes to fill out, as we have also got a range of qualitative date showing our results will be detail and also qualitative data to enable us to make a clear comparison between age.