In another slide we have provided earlier pictures of what our website looks likes but have now made further development in adding more colours and pictures.
We decided we didn't want to make the process of our website complicated but just wanted to portray that our newspaper and website link and that it will be accessible to our age group. We therefore decided we were going to keep the same masthead and colour design of our newspaper the same on our website which is blue and have also made the decision to keep our slogan.
In our research of website we discover that although there was a print publication of the newspaper he website still had the same new on there website for people to access if they wanted to we therefore thought it would be neccessary to maintain this convention in our website but to add to it just making it more colourful so it stands out. This way in which we have now done this we have our main page of our website and then a hyperlinked page to our news section were the article we have written in our newspaper can be on offer to our consumer on our website.
On our main page we have chosen to keep the feel of our newspaper again throughout so have decided that were going to provide roll over images of our front and second page of our newspaper to make it more interactive. We are also going to provide an editorial which is another link from our newspaper to our website welcoming people to our site and introducing them to what our newspaper about. We have also produced an advertisement to go on this page which all website do where they further advertise thing or promotions about what they think there target audience will be interested in. Lastly we have also included a section where our visitor can get involved in an online poll and give this thoughts and opinions on any article of advertisement we have included.
Thursday, 17 December 2009
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Here is a quote from Naomi Klein, who explains how brands work in a recent Guardian newspaper: "From studying Nike and Starbucks, I was well acquainted with the basic tenet of brand management: find your message, trademark and protect it and repeat yourself ad nauseam through as many synergised platforms as possible."
ReplyDeleteWhat is your unique message?
http://www.guardian.co.uk/books/2010/jan/16/naomi-klein-branding-obama-america